We fulfil all sharia requirements. We also fulfil the requirements for free range and grass-fed livestock. Through our own experiences (and, later, research) we found that halal meat in Britain was substandard. Not only was the meat bad quality, it often did not fulfil all halal requirements once you looked a little closer at the processes. We wanted to change that. Not only that, we wanted to work with a farm that bred happy animals—free range and grass fed. So we bought a farm that’s been breeding livestock for four generations and developed stringent slaughtering practices to ensure our meat is truly halal.